Helping ambitious
founder-led and
family-owned brands
to grow

We're Little Scamps. We work with family-owned and founder-led brands to find what hold you back and fix it.

We're experts in helping ambitious brands to grow profitably, and do it faster than your competition.

We're small, scrappy, and dangerously effective.

Let's make some noise.
Scroll, you scamp
Little Scamps squirrel mascot
The problem with marketing

Why agencies fail

You want growth, so you hire an SEO or PPC or social agency. Months of dashboards follow, and maybe revenue goes up and to the right, but your margins take a hit from their fees and procurement costs, and the end of year net profit isn't where you wanted. You switch agency, and repeat. Welcome to the agency merry-go-round.

01Siloed Vision

Channel agencies only diagnose channel problems. It's the diagnosis they're paid to give, and fixing siloed problems is what they do.

02Wicked Problems

The main constraint is almost always more complex: positioning, pricing, distribution, channel mix... Agencies can't fix that.

03The Solution

Start with proper diagnosis, looking at your company, your competitors and your customers, current and future. That's why we measure ourselves on your P&L, not on dashboards.

What we do

Market Strategy

We do two things, and only two things. Firstly, research to show you what's holding you back, and secondly expert implementation to help fix the problems.

Diagnosis

From £10,000, depending on organisation size, the category & complexity

A fixed scope, and fixed timeline, generally 4-6 weeks. We examine your full commercial stack, not single channels.

  • Positioning, pricing, distribution, communications, brand, team & agency setup
  • What's constraining growth, ranked by commercial impact
  • A sequenced plan to fix the issues with project owners, costs, and a metrics
  • A board-ready analysis you can act on

You own the plan. Run it with yourself with your team, your agencies, or with us to help.

Implementation

Monthly retainer. Project managed delivery of the fixes you need.

We manage the work to rapidly improve your business performance alongside you and your team and partners.

  • North Star metrics agreed at kickoff
  • Initiative-based meetings, because what gets attention gets done
  • We help your team and execution partners; we don't replace them
  • Accountability for progress against the commercial plan

Reliable direction, rather than recurring procurement.

Who you're hiring
PWW

Peter Watson-Wailes

I've spent the last twenty-one years helping diagnose and fix marketing for brands who've been stuck. I've done it for the likes of Amazon, Red Bull, FRHI Hotels, Norgine, Icelandair, and Jewson

Little Scamps is the same framework that's delivered for some of the world's best brands, brought to founder-led and family owned brands in the UK.

Here's looking at you, kid

About You

Here's a quick check to see if you'd be a good fit for the work we do

You Are

  • A founder-led or family-owned brand
  • Roughly £5m–£100m revenue
  • Willing to listen and hungry to grow
  • Ready and able to act on what we find

You aren't

  • A startup hunting for product-market fit
  • Looking for a new channel agency
  • Comfortable with being challenged
  • Able to fund commercial growth
Get in touch

Let's Build Something Amazing.

Got a brand that needs to work harder? Talk to us.

Say hello

hello@littlescamps.co

Location?

Loitering somewhere
between strategy & mischief.

We reply faster than a squirrel going after fallen acorns.